Where Mediterranean Flavours Meet Rustic Charm.
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FRAKAS Branding & Logo Design 2024
Rocksteady has created a visually stunning logo for FRAKAS, a culinary establishment where the sun-kissed essence of Mediterranean tapas dances with the bold, vibrant flavours of Malta.
FRAKAS
Last June, FRAKAS approached us with an exciting vision for their brand identity, seeking a logo that would encapsulate their unique culinary offerings and resonate with their target audience. They came to us brimming with a multitude of ideas, eager to explore the essence of their fusion of Mediterranean tapas and Maltese flavours.
In response, our team of creatives engaged in a dynamic brainstorming session, pooling our insights and inspirations to craft a cohesive identity for FRAKAS. From this collaborative effort, we developed four distinct logo concepts and accompanying mood boards, each reflecting a different aspect of FRAKAS: Industrial, Mediterranean, Rustic, and Meze.
Mediterranean Concept
The coastal, earthy, vibrant, and artisanal elements of its culture and sea.
TRADITION MEETS INNOVATION
Savour Every Moment
FRAKAS Typography & Colours
Infused with the vibrant spirit of the Mediterranean, the fonts selected for this project radiate energy and modernity, perfectly capturing the lively essence that defines the region’s charm. The logo design draws inspiration from the stunning Mediterranean landscape, seamlessly blending organic textures with structural elements. This combination creates a contemporary aesthetic that reflects the natural allure of the surroundings while adding a modern flair.
The result is a design that encapsulates the upbeat and energetic vibe of the Mediterranean, exuding a sense of vitality and style that resonates with the creative spirit of the area. This thoughtful integration of elements not only highlights the beauty of the Mediterranean.
#0E40AE
Porto
#E78B32
Sunset
#AFD2E9
Sea Foam
#000000
Black
#FFFFFF
White
Alan (Leo)
Managing Director, Founder
The tactical, level-headed, quiet, courageous leader and devoted student of his sensei, Alan wears a blue mask and wields two swords.
Luca (Mikey)
Head of Digital Marketing
The optimistic "Suger Daddy" of the team, Luca is a free-spirited, relaxed, goofy, mischievous, jokester known for his love of pasta and kind-hearted nature.
Daphne (Renet Tilley)
Creative & Marketing Executive
Daphne made her first debut during her internship with the Ninjas, leading her to a permanent role in design and marketing.
