Malta’s first shopping mall – est. 1993.
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The Plaza Shopping Complex Rebrand 2023
The Plaza underwent a transformative rebranding by Rocksteady Digital, revitalising its essence with a bold, vibrant, and contemporary appeal, infused with an edgy twist
The Plaza Lifestyle Centre
By leveraging The Plaza’s established brand identity, we brainstormed ways to elevate the vitality and cultivate a unique, upbeat atmosphere. The Plaza Shopping Centre embodies a fusion of daring and whimsy, serving as a vibrant hub where modern style and cultural essence converge.
We recognised the paramount importance of The Plaza directly engaging with their esteemed customers, hence why our strategy revolved around forging connections that transcend mere transactions, aiming to establish trust and loyalty through empathy and relatability. By aligning the tone of voice with the conversational nature of their interactions, we ensured that our brand remains not only accessible but also deeply resonant. This personalised approach reflects the dedication to understand every unique need and preference, allowing The Plaza to tailor their services accordingly.
Rebranding & Marketing
A vision transformed into reality.
YOUR LIFESTYLE CENTRE
Shop. Eat. Train. Play. Glow.
The Plaza Brand Colours
To foster authenticity, loyalty, and trust, brands must forge deep, meaningful connections with their audience. We have strategically employed adaptable and flexible colors in The Plaza’s branding strategy, enabling seamless categorisation and integration of new lifestyle and retail segments within The Plaza.
Plaza Red
Applying colour psychology in branding, The Plaza will integrate the colour red to evoke connections with passion, excitement, and a sense of urgency, strategically employing it for fashion and clothing retail establishments.
Plaza Purple
Colour psychology attributes purple to qualities such as luxury, creativity, and wisdom. The Plaza will align itself with these associations by adopting and utilising purple as it’s main primary brand colour.
Plaza Yellow
The incorporation of the colour yellow in The Plaza’s branding strategy for its food offerings, including the Food Hall and restaurants, aims to elicit emotions of optimism, happiness, and energy.
Plaza Green
The selection of the colour green in The Plaza’s branding strategy, particularly in relation to Fitness, Training, and Wellbeing, aims to evoke associations with nature, growth, and harmony.
Plaza Blue
The strategic adoption of the colour blue in The Plaza’s branding, specifically within the realms of gaming, technology, and eSports, is intended to foster perceptions of trust, stability, and reliability.
Plaza Pink
In the realm of branding, colour psychology establishes pink as a symbol of warmth, gentleness, and compassion. The Plaza will leverage this association by incorporating and utilising the colour pink specifically for the Beauty and Make-up segments
Out with the Flat and in with the BOLD!
Inspired by the latest renovations done at both The Plaza entrances, the new 3D embodied logo design represents an exciting step in the expansion of the shopping centre into a vibrant lifestyle experience.
By incorporating a more dynamic design while retaining its classic look, the logo emphasises The Plaza’s commitment to evolution while honouring its roots. The addition of a 3D element to the logo brings a sense of depth and movement, symbolising the transformative journey that The Plaza is undertaking.
The new Plaza logo takes a daring step forward, leaving behind the flat design and embracing a more bolder look.
This exciting transformation reflects the shopping center’s commitment to staying ahead of the curve and delivering an unforgettable experience.
With its dynamic and eye-catching design, the revamped Plaza logo commands attention. The incorporation of bold elements injects a sense of strength and confidence, symbolising the shopping center’s fearless pursuit of innovation.
Lifestyle Destinations
Discover a world of shopping delights at The Plaza Shopping Centre. Explore top brands, dining, and entertainment options. Your one-stop destination for any lifestyle!
Alan (Leo)
Managing Director, Founder
The tactical, level-headed, quiet, courageous leader and devoted student of his sensei, Alan wears a blue mask and wields two swords.
Luca (Mikey)
Head of Digital Marketing
The optimistic "Suger Daddy" of the team, Luca is a free-spirited, relaxed, goofy, mischievous, jokester known for his love of pasta and kind-hearted nature.
Daphne (Renet Tilley)
Creative & Marketing Executive
Daphne made her first debut during her internship with the Ninjas, leading her to a permanent role in design and marketing.
