…For every lifestyle. For every moment. Always, By Your Side.

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Home » Portfolio » The Plaza Lifestyle Campaign 2022

The Plaza Malta Lifestyle Campaign 2022

Plaza Celebrates the Power of Embracing Diversity and Lifestyle-Focused Perspectives in an Ad from Rocksteady Digital

The Plaza Shopping Complex

A five-scene motion picture invites people to witness shared moments brought to life with one ever-expansive journey.

In collaboration with Rocksteady Digital, The Plaza Shopping Centre is introducing a new diversity and lifestyle-focused campaign – …For every lifestyle. For every moment. To debut the spring/summer season of 2022 in Malta, promoting the best brands under one roof.

Your Shopping Destination

Nestled in the heart of Malta’s main shopping district, The Plaza offers all the best brands and products under one roof.

By Your Side

‘…For every lifestyle. For every moment.’

Shared moments brought to life!

The Shopping Centre is launching a 70-second film, ‘By Your Side’, that invites people to witness shared moments brought to life with one ever-expansive journey, made up of many unique lifestyles.

There’s an inherent maturity built into who these consumers are.

Where The Plaza Shopping Centre is for those on the rise, it is also for those who have already risen. It’s for those who have lived long enough to know and uniquely recognise the power of somebody else’s story.

It’s this spirit that inspired our concept, an idea that celebrates the expansion of self through the continued pursuit of perspectives, and encourages our audience to invite new ideas, beliefs, and stories to their life.

Shop The Look

Inspired by the world around us!

From the 1960s Ford Mustang to Urban Culture, this new film begins to introduce our audience to the endless moments and opportunities you may find after having experienced The Plaza Shopping Centre, and, quite simply, knowing, they are always by your side.

Rocksteady - The Plaza Shopping Complex - By Your Side

…one ever-expansive journey.

Malta’s first shopping mall opened in 1993 and is still welcoming people today. The Plaza boasts a range of retail outlets, eateries, and more spread over four floors.

The Plaza was the first local “one-stop shopping” experience in Malta.

Now a staple in the heart of Sliema’s shopping district – an exceptionally vibrant and sought-after area, delightfully positioned next to the sea.

The Plaza’s ability to adapt and change according to the changing needs of its customers has allowed the shopping complex to happily keep welcoming customers for the past twenty-seven years.


Intrigued to find out more…? Click the link to watch behind-the-scenes content of our Summer Ad.

The Making-of ‘By Your Side’ – Five locations, three days.

The film was directed by Alan Cini.

If you have a project you need help with or want to collaborate with us, we’d love to hear from you!