Important Updates and Actions for Businesses in 2024

Google has announced upcoming changes to websites created through Google Business Profiles, which will impact users starting in March 2024.

Websites made with Google Business Profiles, featuring domains ending in and, are scheduled to be turned off. Instead, customers attempting to visit these websites will be automatically redirected to the associated Business Profile until June 10, 2024.

Google Business Profile Website Changes: Important Updates and Actions for Businesses in 2024

It’s important to note that if you don’t have a website created with a Google Business Profile, these changes won’t affect you.

However, for those with existing Google Business Profile websites, there are key actions to consider:

  1. Domain Removal: Domains ending with and will be removed from the website field on your Business Profile in March. It’s advisable to update your Google Business Profile to reference a new website.
  2. Redirection to Business Profile: When customers try to access a website made with Google Business Profile, they will be redirected to the associated Business Profile instead. This redirection will be active until June 10, 2024.
  3. Post-June 10, 2024: After June 10, 2024, customers attempting to visit the website will encounter a “page not found” error. To maintain an online presence, businesses are encouraged to create a new website using alternative tools and update their Business Profile with the new website address.
  4. Ads Campaign Management: For businesses utilising a website made with a Google Business Profile for Ads campaigns, it’s crucial to update ads with a different website link before March 1, 2024, to ensure continuity. Alternatively, campaigns can be paused.
  5. Third-Party Domains: If a custom domain is being used to forward traffic to a website made with Google Business Profile, visitors to this domain will also be redirected to the Business Profile by June 10, 2024. Users are advised to sign into their hosting company accounts and implement a “Redirect” option or a similar solution to forward their third-party domain to a different website before the specified date.

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– Ben Pace Lehner, Managing Director, Rocksteady Digital Agency Ltd.

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